As a photographer in Brighton, one of the most frequently asked questions I hear is ‘What’s the difference between personal branding and headshot photography?

There’s a lot of overlap between these two styles that can make understanding their differences a little tricky. They’re both methods of photography that put people in the focus and can be used for very similar purposes, so what sets them apart?

To make things a little clearer, I’ve put together a quick, no-nonsense guide looking at both headshot photography and personal branding. Get to grips with the differences and find out which style is right for you with these jargon-free descriptions.

What is Headshot Photography?

Headshots fall under the umbrella of portrait photography.

These tend to be quite formal, professional shots that focus on the face and shoulders for a close-up image. You might also see headshots with a slightly wider frame, incorporating folded arms for a look that means business.

As a Brighton photographer, I’m most commonly asked to take headshots for professionals. These images are used on websites, LinkedIn profiles, and business cards, putting a friendly face to a brand name and personalising businesses.

It’s also a popular format for modelling portfolios. A pared-back image that captures your unique look is exactly what you need to land the top jobs.

I’ve taken headshots for clients on dating sites, too, giving their profiles a photogenic lift so that they might be lucky in love, and for social media influencers building flourishing careers online.

What is Personal Branding Photography?

Personal branding photography is also focused on you.

These images capture your character or brand identity, looking beneath the surface of a formal headshot to uncover what makes you you.

Want to be photographed on a horse? Go for it. Fancy a photo in front of your handmade handbags? The more the merrier! Personal branding photography is all about fun, creative shoots that thrive on unique ideas.

This style of Brighton photography is super popular among small business owners. Rather than a formal headshot, we’ll capture the essence of your identity and show exactly what sort of brand you’re bringing to Brighton.

Key Differences Between Headshots and Personal Branding

I’ve already mentioned a few sneaky differences between headshots and personal branding, but let’s take a closer look at exactly what sets these two photography styles apart.

  • Framing: Headshots focus on the upper part of the body, whereas personal branding throws the rules away. You can have a full-body shot, a close-up of your face, or anything in between! Check out the different shots in my gallery for inspiration.
  • Accessories: Want to bring some props to your session? This falls into the category of personal branding. Let your brand speak through the objects you use, from boxing gloves to paint palettes, and bring the energy of accessories to your final image.
  • Poses: When taking headshots, you’ll look directly at the camera with a standard pose. For personal branding shots, though, you can get creative, with off-camera glances, moments of laughter, and a hand running through your hair for images that are a little more lively.
  • Creativity: If you’re looking for a professional image of yourself without frills or fuss, you’re better suited to headshot photography. If you want a more creative shoot where we explore different backgrounds, poses, props, and aesthetics, you’ll be happier with personal branding photography.

I also wanted to quickly mention location shoots, which I do frequently as a photographer in Brighton (it’s one of the coolest cities to use as a backdrop!). Both headshots and personal branding can be done on location, though it is a little more frequent for headshot photographers to stick to the studio.

Work With an Experienced Brighton Photographer

Looking for a Brighton photographer to take your photo? I can help.

I’m Hannah and I specialise in headshots and personal branding photography, capturing what makes you unique for images that really do speak a thousand words. From fun, Brighton-based photography for your social media to a headshot for your business bio, we can work together to capture the perfect shot.

To chat about my Brighton photography services or book a shoot, send me a message or give me a call at +44 7976 846 810. I’m always ready for a natter, so fire away!